Double your dating sales letter
The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.
You see some pretty girl and you swipe and it’s, like, oh, she thinks you’re attractive too, so it’s really addicting, and you just find yourself mindlessly doing it.” “Sex has become so easy,” says John, 26, a marketing executive in New York.
“But you’re ordering a person.”The comparison to online shopping seems an apt one.
Mobile dating went mainstream about five years ago; by 2012 it was overtaking online dating.There’s always something better.” “If you had a reservation somewhere and then a table at Per Se opened up, you’d want to go there,” Alex offers.“Guys view everything as a competition,” he elaborates with his deep, reassuring voice. ” With these dating apps, he says, “you’re always sort of prowling.You could talk to two or three girls at a bar and pick the best one, or you can swipe a couple hundred people a day—the sample size is so much larger. Crew; senior at Parsons; junior at Pace; works in finance …In the 90s it was Craigslist and AOL chat rooms, then and